| Title | STORK |
| Brand | FIAT CHRYSLER AUTOMOBILES (FCA) |
| Product/Service | FIAT 500L |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
MERCURIO CINEMATOGRAFICA Milan, ITALY
|
|
Idea Creation
|
LEO BURNETT Turin, ITALY
|
|
Production
|
MERCURIO CINEMATOGRAFICA Milan, ITALY
|
Credits
| Alessandro Antonini |
Leo Burnett |
Leo Burnett Executive Creative Director |
| Francesco Bozza |
Leo Burnett |
Leo Burnett Executive Creative Director |
| Davide Boscacci |
Leo Burnett |
Leo Burnett Group Creative Director |
| Valerio Le Moli |
Leo Burnett |
Leo Burnett Creative Director |
| Giorgio Fresi |
Leo Burnett |
Leo Burnett Art Director |
| Giulio Frittaion |
Leo Burnett |
Leo Burnett Art Director |
| Massimo Paternoster |
Leo Burnett |
Leo Burnett Copywriter |
| Paolo Griotto |
Leo Burnett |
Leo Burnett Account Director |
| Federica Sandionigi |
Leo Burnett |
Leo Burnett Account Team |
| Riccardo Biancorosso |
Prodigious |
Prodigious Head of TV Department |
| Cristina Tosatto |
Prodigious |
Prodigious TV Producer |
| Mercurio Cinematografica |
Mercurio Cinematografica |
Production House |
| Xavier Mairesse |
Mercurio Cinematografica |
Director |
| Luca Fanfani |
Mercurio Cinematografica |
Executive Producer & Partner |
| Victoria Rabbogliatti |
Mercurio Cinematografica |
Producer |
| MPC London |
MPC London |
Post Production |
Brief Explanation
A stork has just left a newborn in front of the door of his new home. The stork is about to fly away when he notices a 500L parked outside a different house. The stork takes the bundle and flies across the street, leaving the baby in front of the house with the 500L. Then, it says bye to its baby, who seems much happier, before flying away.