Title	KLM BONDING BUFFET
Brand	KLM ROYAL DUTCH AIRLINES
Product/Service	KLM BONDING BUFFET
Category	B06. Travel, Transport & Leisure
Entrant	DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
Production	WEFILM Amsterdam, THE NETHERLANDS

Name	Company	Position
Nick Maas	DDB & Tribal Amsterdam	Copywriter
Leo van Oss	DDB & Tribal Amsterdam	Art Director
Ed van Bennekom	DDB & Tribal Amsterdam	Creative Director
Jasper Diks	DDB & Tribal Amsterdam	Creative Director
Ralf Hesen	DDB & Tribal Amsterdam	Strategy Director
Sophie van Pelt	DDB & Tribal Worldwide, Amsterdam	Executive Producer
Esther te Pas	DDB & Tribal Amsterdam	Business Director
Jan Boon	WeFilm	Director
Ernst Koning	Ilias Ernst	Industrial Designer
Tim van Paassen	The Compound	Online editor
Daan Nieuwenhuis	Daan Nieuwenhuis	D.O.P
Daan Wierda	Daan Wierda Beeldmontage	Offline editor
Massive music	Massive music	Music
Mirjam Esveld	KLM Royal Dutch Airlines	Global Marketing Communications Manager
Natascha van Roode	KLM Royal Dutch Airlines	Head of Global Marketing Communication
Frank Houben	KLM Royal Dutch Airlines	Global Brand & MarCom Director

Brief Explanation

Airports can be lonely places. Especially when you are travelling around Christmastime, a time for sharing, unity and togetherness. We installed a table for 20 in the busiest part of one of Europe’s biggest airports, but it was 4.5 meters high, so that people could not reach the Christmas dinner served on it. 20 stools surrounding the table were equipped with a pressure sensor. With every traveller that sat down on a stool, the table lowered a little. Random travellers who sat down on a stool were intrigued and started to work together with others to lower the table. Dozens of people from all over the world put their phones or books aside and enjoyed a very special Christmas dinner together. Nothing was staged. We filmed the event – all about sharing, unity and togetherness – and shared a compilation of the best moments of the day online right beforeChristmas.