Title | KLM BONDING BUFFET |
Brand | KLM ROYAL DUTCH AIRLINES |
Product/Service | KLM BONDING BUFFET |
Category |
B06. Travel, Transport & Leisure |
Entrant
|
DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
|
Idea Creation
|
DDB & TRIBAL AMSTERDAM, THE NETHERLANDS
|
Production
|
WEFILM Amsterdam, THE NETHERLANDS
|
Credits
Nick Maas |
DDB & Tribal Amsterdam |
Copywriter |
Leo van Oss |
DDB & Tribal Amsterdam |
Art Director |
Ed van Bennekom |
DDB & Tribal Amsterdam |
Creative Director |
Jasper Diks |
DDB & Tribal Amsterdam |
Creative Director |
Ralf Hesen |
DDB & Tribal Amsterdam |
Strategy Director |
Sophie van Pelt |
DDB & Tribal Worldwide, Amsterdam |
Executive Producer |
Esther te Pas |
DDB & Tribal Amsterdam |
Business Director |
Jan Boon |
WeFilm |
Director |
Ernst Koning |
Ilias Ernst |
Industrial Designer |
Tim van Paassen |
The Compound |
Online editor |
Daan Nieuwenhuis |
Daan Nieuwenhuis |
D.O.P |
Daan Wierda |
Daan Wierda Beeldmontage |
Offline editor |
Massive music |
Massive music |
Music |
Mirjam Esveld |
KLM Royal Dutch Airlines |
Global Marketing Communications Manager |
Natascha van Roode |
KLM Royal Dutch Airlines |
Head of Global Marketing Communication |
Frank Houben |
KLM Royal Dutch Airlines |
Global Brand & MarCom Director |
Brief Explanation
Airports can be lonely places. Especially when you are travelling around Christmastime, a time for sharing, unity and togetherness.
We installed a table for 20 in the busiest part of one of Europe’s biggest airports, but it was 4.5 meters high, so that people could not reach the Christmas dinner served on it. 20 stools surrounding the table were equipped with a pressure sensor. With every traveller that sat down on a stool, the table lowered a little.
Random travellers who sat down on a stool were intrigued and started to work together with others to lower the table. Dozens of people from all over the world put their phones or books aside and enjoyed a very special Christmas dinner together. Nothing was staged. We filmed the event – all about sharing, unity and togetherness – and shared a compilation of the best moments of the day online right beforeChristmas.