LA MAMA

Short List
ClientING
Category A09. Financial Products & Services
TitleLA MAMA
Product/ServiceING BELGIUM
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Production CZAR Brussels, BELGIUM
Production 2 SONICVILLE Brussels, BELGIUM
Additional Company ING BELGIUM Brussels, BELGIUM
Credits
Name Company Position
Jens Mortier mortierbrigade Creative Director
Joost Berends mortierbrigade Creative Director
Philippe De Ceuster mortierbrigade Creative Director
Charlotte Coddens mortierbrigade Head of Production
Tom Verhoeven mortierbrigade Account Director
Lisa De Roeck mortierbrigade Agency Producer
Nicolas Mouquet mortierbrigade Copywriter
Geoffrey Masse mortierbrigade Art Director
Dorien Mathijssen mortierbrigade Strategic Planner
Anne-Cécile Collignon mortierbrigade PR Manager
Jonas Van Bael mortierbrigade Social Media Manager
Pieter Nijs mortierbrigade Digital Director
Melissa Tack mortierbrigade Digital Project Manager
Kristoffer Borgli Czar Director
Eurydice Gysel Czar Executive Producer
Maarten De Sutter Czar Producer
Håvard Byrkjeland Director Of Photography
Joost Van Kerckhove Moxy Colour Garding
Martin Leroy Editor

Brief Explanation

We see a teenager doing things a teenager does. His mother follows him everywhere to pay for his needs. She is a bit intrusive, preventing him from enjoying his life. Little by little things are getting very awkward. Finally we discover it’s a dream and the boy wakes up scared to death. The voice over says it’s time to become independent by opening his own bank account.