| Title | BUGATTI |
| Brand | NORSK TIPPING |
| Product/Service | LOTTERY |
| Category |
A07. Travel, Transport & Leisure |
|
Entrant
|
NORSK TIPPING Hamar, NORWAY
|
|
Idea Creation
|
McCANN OSLO, NORWAY
|
|
Production
|
MOTION BLUR Oslo, NORWAY
|
Credits
| Stein Simonsen |
McCann Nordic |
Creative Director |
| Torstein Greni |
McCann Nordic |
Creative Director |
| Svein Saelid |
McCann Nordic |
Planning Director |
| Linda Nordheim |
McCann Nordic |
Account Executive |
| Katrine Berget |
McCann Nordic |
Account Manager |
| Sofie Nilsson |
McCann Nordic |
Graphic Designer |
| Cato Skogvoll |
McCann Nordic |
Motion Designer |
| Henrik Sander |
Motion Blur |
Director |
| Terje Strømstad |
motion Blur |
Producer |
| Marit Elton |
Norsk Tipping |
Brand Manager |
| Rønnaug Marie Andersen |
Norsk Tipping |
Communications Manager |
| Kristin Roe |
Norsk Tipping |
Communications Manager |
Brief Explanation
A man is driving his car. The film gradually reveals that he is on a race track in California, in a vintage Bugatti, racing against a group of other drivers, near a ranch in California.
Voice over:
You know that feeling when you got a new car
or rather four new cars
so the odds are even
when you invite your buddies to a grand race
on your new ranch in Northern California?
We cut to the same man in a different reality, sitting behind the steering wheel of his family car, waiting for on a light, with the rain pouring down on his windshield.
Voice over:
Oh, you don't?
We cut back to the ranch, where all the boys embrace their waiting girl friends.
Voice over:
Then keep in mind that there's a 50 million prize in this week's Vikinglotto draw