| Title | PERSONALISED CAN |
| Brand | JOHN SMITH’S |
| Product/Service | JOHN SMITH’S |
| Category |
B01. Food & Drinks |
|
Entrant
|
adam&eveDDB London, UNITED KINGDOM
|
|
Idea Creation
|
adam&eveDDB London, UNITED KINGDOM
|
|
Media Placement
|
STARCOM London, UNITED KINGDOM
|
|
Production
|
CAIN & ABEL London, UNITED KINGDOM
|
|
Production 2
|
KING HENRY London, UNITED KINGDOM
|
Credits
| Ben Priest |
adam&eveDDB |
Group Chief Creative Officer |
| Richard Brim |
adam&eveDDB |
Chief Creative Officer |
| Anthony Nelson |
adam&eveDDB |
Deputy Executive Creative Director |
| Michael Sutherland |
adam&eveDDB |
Deputy Executive Creative Director |
| Ben Stilitz |
adam&eveDDB |
Creative |
| Colin Booth |
adam&eveDDB |
Creative |
| Joe Andrews |
cain&abel |
Editor |
| Alex Fairman |
King Henry |
Head of Design |
| Matt Craigie Atherton |
adam&eveDDB |
Head of Integrated Production |
| Lauren O’Shea |
adam&eveDDB |
Agency Producer |
| Ben Priest |
adam&eveDDB |
Group Chief Creative Officer |
Brief Explanation
We created a tongue-in-cheek promotion that announced that John Smith’s would offer ‘personalised’ cans of John Smith’s for Father Day, but only for people called John Smith.