Title	SURVIVE
Brand	REWE
Product/Service	REWE CHRISTMAS CAMPAIGN 2016
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	THJNK Hamburg, GERMANY
Idea Creation	THJNK Hamburg, GERMANY
Production	CZAR FILM Hamburg, GERMANY
Production 2	BACON X Copenhagen, DENMARK

Name	Company	Position
Armin Jochum	thjnk AG	CCO
Michael Ohanian	thjnk Hamburg GmbH	Managing Director
Jacques Pense, Leif Johannsen, Patrick Matthiensen	thjnk Hamburg GmbH	Creative Director
Hugo Gstrein	thjnk Hamburg GmbH	Art Direction
Max Seidler, Justin Salice-Stephan	thjnk Hamburg GmbH	Copywriter
Patrick Hammer, Matthias Ganser, Lisa-Marie Schönfelder	thjnk Hamburg GmbH	Account Manager
Michael von Bach, Hannes Herbst	thjnk AG	Strategist
Swenja Krosien	thjnk AG	Agency Producer
Studio Funk Hamburg	-	Audio Production
Beth Charkham	-	Casting
Sebastian Blenkov	-	DOP Lighting Cameraman
Maximilian Olowinsky, Felix Müller (Lice), Florian Lakenmacher, Henning Sommer, Chris Buseck	Supreme Music	Composer
Henning Sommer	Supreme Music	Sound
Martin Werner	-	Director
David Gesslbauer	-	Editor
Kamil Wojciechowski	-	Sounddesign
Niko Maronn	-	Producer
Florian Schmuck	-	Post Production
Peter Henry Grant	-	Production Designer
Hannibal Lang	Bacon X Copenhagen	Colorist

Brief Explanation

Christmas is the culinary event of the year – a time when people want to serve their guests something very special. This puts many a host under pressure, especially when the mother-in-law is expected. This is precisely the insight our commercial spotlights. Our protagonist is in despair because she can’t get the roast goose to turn out right. That is, until the door to the world of REWE literally opens to her. In the end, she more than impresses her mother-in-law. The soundtrack to the commercial puts a new spin on the lyrics and music to Gloria Gaynor’s hit “I Will Survive”.#SurviveXmas