| Title | EXPECTATIONS VS. REALITY |
| Brand | AUDI |
| Product/Service | A5 G-TRON |
| Category |
B04. Cars & Automotive Products & Services |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
|
Production
|
STUDIO MOVIE MAGIC BERLIN, GERMANY
|
Credits
| Armin Jochum |
thjnk AG |
CCO |
| Gerrit Zinke |
thjnk Hamburg GmbH |
Managing Director |
| Fabian Königer, Alexander Grapp |
thjnk Hamburg GmbH |
Creative Director |
| Alexander Grapp, Roman Lukowski |
thjnk Hamburg GmbH |
Art Direction |
| Fabian Königer |
thjnk Hamburg GmbH |
Copywriter |
| Denise Mancinone, Catalina Salein |
thjnk Hamburg GmbH |
Account Manager |
| Lukas Hartmann |
thjnk ag |
Strategic Planner |
| Julia Koop, Fabian Böttner |
thjnk ag |
Agency Producer |
| Bernd Wondollek |
- |
DOP Lighting Cameraman |
| The Everlasters |
- |
Music / Sound |
| Bastian Kuhn |
Faust Berlin GmbH |
Director |
Brief Explanation
Alternative drive systems are seen today as being sensible. But, unfortunately, we normally tend to think that being sensible is boring. So how can we make it clear to the target group that the Audi A5 Sportback, thanks to e-gas, not only offers economical driving, but also an attractive coupé design and lots of driving fun? With the simple Internet meme mechanic „Expectations vs. Reality“. We show in a fun way how disappointing reality often is in comparison to our expectations. But: when it comes to alternative drive system, it’s exactly the opposite. At least in terms of the Audi A5 g-tron Sportback.