Title	HSBC: WITH PRIDE
Brand	HSBC
Product/Service	HSBC
Category	B08. Financial Products & Services, Commercial Public Services, B2B Products & Services
Entrant	WE ARE SOCIAL London, UNITED KINGDOM
Idea Creation	WE ARE SOCIAL London, UNITED KINGDOM
Production	WE ARE SOCIAL London, UNITED KINGDOM

Name	Company	Position
Jag Sharma	HSBC	Social Media Marketing Manager
Rachael Ives	HSBC	Head of Brand Development
Alistair Campbell	We Are Social	Executive Creative Director
Pete Waite	We Are Social	Senior Producer
Pavlos Themistocleous	We Are Social	Creative Director
Cairen Harry	We Are Social	Account Director
Laura Macri	We Are Social	Account Manager
Ruaridh O’Donnell	We Are Social	Writer
Kristina Matovic	We Are Social	Senior Designer
Georgie Yiannoullou	We Are Social	Designer
Claire Finn	Firecracker	Head of Content
Kate Turner	Firecracker	Producer
Jeanne Scahaise	Firecracker	Production Assistant
Sabrina Selvaratnam	Mindshare	Paid Social Account Manager
Ryan Daly	Mindshare	Paid Social Account Manager
Steve Middleditch	Trunk	Director
Will Billany	Trunk	Director

Brief Explanation

The film looks at where Pride came from, what society was like for the LGBT+ community during that time and how change has come about since the 1970s. It examines the progress that has been made, the changes society has gone through and questions what still needs to be done for LGBT+ rights. The film features two men with very different Pride experiences. Andrew Lumsden, 75, is prominent activist who attended the first Pride march in 1972. 23 year old Jamie Raines is a well-known vlogger who transitioned from female to male aged 17, and attended Pride for the first time last year.