Title | HSBC: WITH PRIDE |
Brand | HSBC |
Product/Service | HSBC |
Category |
B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
Entrant
|
WE ARE SOCIAL London, UNITED KINGDOM
|
Idea Creation
|
WE ARE SOCIAL London, UNITED KINGDOM
|
Production
|
WE ARE SOCIAL London, UNITED KINGDOM
|
Credits
Jag Sharma |
HSBC |
Social Media Marketing Manager |
Rachael Ives |
HSBC |
Head of Brand Development |
Alistair Campbell |
We Are Social |
Executive Creative Director |
Pete Waite |
We Are Social |
Senior Producer |
Pavlos Themistocleous |
We Are Social |
Creative Director |
Cairen Harry |
We Are Social |
Account Director |
Laura Macri |
We Are Social |
Account Manager |
Ruaridh O’Donnell |
We Are Social |
Writer |
Kristina Matovic |
We Are Social |
Senior Designer |
Georgie Yiannoullou |
We Are Social |
Designer |
Claire Finn |
Firecracker |
Head of Content |
Kate Turner |
Firecracker |
Producer |
Jeanne Scahaise |
Firecracker |
Production Assistant |
Sabrina Selvaratnam |
Mindshare |
Paid Social Account Manager |
Ryan Daly |
Mindshare |
Paid Social Account Manager |
Steve Middleditch |
Trunk |
Director |
Will Billany |
Trunk |
Director |
Brief Explanation
The film looks at where Pride came from, what society was like for the LGBT+ community during that time and how change has come about since the 1970s. It examines the progress that has been made, the changes society has gone through and questions what still needs to be done for LGBT+ rights.
The film features two men with very different Pride experiences. Andrew Lumsden, 75, is prominent activist who attended the first Pride march in 1972. 23 year old Jamie Raines is a well-known vlogger who transitioned from female to male aged 17, and attended Pride for the first time last year.