ABSOLUT - THIS IS OUR HOUSE

TitleABSOLUT - THIS IS OUR HOUSE
BrandPERNOD RICARD NEDERLAND
Product/ServiceABSOLUT VODKA
Category B09. Corporate Image & Sponsorship
Entrant FIRST DAY OF SPRING Amsterdam, THE NETHERLANDS
Idea Creation FIRST DAY OF SPRING Amsterdam, THE NETHERLANDS
Media Placement VIZEUM Amsterdam, THE NETHERLANDS
PR HET PR BUREAU Amsterdam, THE NETHERLANDS
Production SINCE '88 Amsterdam, THE NETHERLANDS
Production 2 MODERN DAY COMPOSERS Amsterdam, THE NETHERLANDS
Credits
Name Company Position
Simon van Gorkum First Day of Spring Creative Director
Floortje van den Elshout First Day of Spring Associate Creative Director
Peter Kan First Day of Spring Chief Executive Officer
Evert-Jan Heijmans First Day of Spring Strategy Director
Estelle Goldman - Peek First Day of Spring Project Manager
Anne Brugts First Day of Spring Copywriter
Koen Koopman First Day of Spring Designer
Nick Harmsen Since '88 Film Director
Daan Dagevos Since '88 Production Manager
Douwe Hennink Since '88 DOP Lighting Cameraman
Pieter Ceizer Studio Ceizer Design artist
Boy Bianchi Modern Day Composers Music Artist
Daan van citters Since '88 Film Director Assistent

Brief Explanation

‘You may be black, you may be white, you may be Jew or Gentile... It don’t make a difference in our house.’ Back in 1987, Chuck Roberts expressed the values of house music in his classic vocal track ‘My House’. Exactly thirty years later, Absolut Vodka as official sponsor of Amsterdam Dance Event, brings a reminder to these values. Together with a diverse group of 17 well-known Amsterdam nightlife icons, Absolut welcomes dance enthusiasts from all over the world to the Amsterdam Dance Event, with a powerful statement: on the dancefloor, everyone is equal. The icons speak or lip-sync Roberts’ lyrics. The video is shot in Amsterdam.