RECYCLE, IT MAKES SENSE - SURGEON / BUTCHER
| Title | RECYCLE, IT MAKES SENSE - SURGEON / BUTCHER |
| Brand | EKO-KOM |
| Product/Service | RECYCLING CAMPAIGN |
| Category |
A14. Public Sector |
|
Entrant
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HAVAS PRAGUE, CZECH REPUBLIC
|
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Idea Creation
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HAVAS PRAGUE, CZECH REPUBLIC
|
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Production
|
CREATIVE EMBASSY Prague, CZECH REPUBLIC
|
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Production 2
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DREAM STUDIOS Prague, CZECH REPUBLIC
|
Credits
| Eda Kauba |
Havas Prague |
Chief Creative Officer |
| Vilém Kabzan |
Havas Prague |
Creative Leader |
| Wolfberg |
Wolfberg |
Director Of Photography |
| Ruben Ter-Akopow |
Havas Prague |
Agency Producer |
| Martin Koleják |
Havas Prague |
Post Production |
Brief Explanation
Audience are people who already sort the waste, but wrongly, for example they mix colored and white glass, which is an issue. There is a special container for colored glass and one for white glass, and they should be sorted accordingly. The TV campaign is for the Czech Republic, a market of 10 million people. The idea is: Life makes sense when everything is in its place. Recycle. It makes sense.