| Title | PLEASE! |
| Brand | VINMONOPOLET (THE NORWEGIAN WINE MONOPOLY) |
| Product/Service | DON'T BUY ALCOHOL TO MINORS |
| Category |
A14. Public Sector |
|
Entrant
|
TRY Oslo, NORWAY
|
|
Idea Creation
|
TRY Oslo, NORWAY
|
|
Production
|
EINAR FILM & FORTELLINGER Oslo, NORWAY
|
Credits
| Finn Knudsen |
TRY |
Creative |
| Eirik Sørensen |
TRY |
Creative |
| Lars Mitlid |
TRY |
Account Director |
| Marte Heiersted |
TRY |
Account Manager |
| Guri Neby |
Einarfilm |
Producer |
| Aksel Hennie |
Einarfilm |
Director |
Brief Explanation
A minor asks his older brother to illegally buy him alcohol. The older brother says no, but the young boy keeps asking: "Please! Come on! Please!" But his voice suddenly feels a bit off, and the sound does not match his lips. His words turn more intense and the tempo is escalating.
Text: "When buying alcohol for minors, you are responsible for the consequences".
The young boy is now screaming the same words: "Please! Come on! Please!!" It’s later that night, and he is desperately trying to wake his unconscious friend. A group of minors is standing beside them watching, and it's obvious that they have been drinking alcohol.
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