Silver Eurobest
Product/ServiceFIRST AID
Category C01. Viral Film
Entrant TRY Oslo, NORWAY
Idea Creation TRY Oslo, NORWAY
Media Placement CARAT Oslo, NORWAY
Name Company Position
Caroline Riis Try Creative
Sara Marie Hødnebø Try Creative
Sven Jensen Try Consultant
Mona Løkke Try Project Manager
Thomas Lein Try Developer
Linda Tillier Try Project Manager
Gunnar Stensaker Opt Operations Manager
Andrea Eckerbom Tangrystan Director
Beate Tangre Tangrystan Producer
Baard Haugan Ingebretsen Uhoert AS Supervising Sound Editor

Brief Explanation

The film is based on the "fail video" format. We see clips of real accidents, some painful, others just hilarious. Then, we see a little girl laughing and stuffing pieces of sausage into her mouth before she suddenly chokes. The kid who films calls for his dad, who comes rushing to help. The film is interactive and puts the viewer to the wall with three important questions while the dramatic scene unfolds in the background. Each of your answers affects the narrative of the film, and the girl is only saved if you answer all questions right. The end of the movie becomes even more dramatic if any of the answers are incorrect. The final poster urges you to sign up to learn first aid today. You are then sent to Red Cross' pages where you can sign up to learn first aid.