SWITCH OFF! - THE DINNER TEST
Title | SWITCH OFF! - THE DINNER TEST |
Brand | HUNGARIAN TELEKOM |
Product/Service | TELECOMMUNICATION BRAND |
Category |
C01. Viral Film |
Entrant
|
ISOBAR Budapest, HUNGARY
|
Idea Creation
|
ISOBAR Budapest, HUNGARY
|
Production
|
FOCUS FOX STUDIO Budapest, HUNGARY
|
Credits
Vera Langer |
Isobar Budapest |
Creative Group Head |
Balázs Tompa |
Isobar Budapest |
Creative Director |
István Bene |
Isobar Budapest |
Art Director |
Szonja Németh |
Isobar Budapest |
Group Account Director |
Kata Bányász |
Isobar Budapest |
Agency Producer |
Péter Herz |
Fox Production |
Director |
Renáta Varga |
Isobar Budapest |
Senior Strategist |
Árpád Kaspár |
Isobar Budapest |
Junior Account Manager |
Balázs Rényi |
Isobar Budapest |
Head of Social |
Dóra Suhai |
Isobar Budapest |
Art Director |
Brief Explanation
Hungarian Telekom believes that „Your mobile bridges the distance if you are far, but keeps you apart when you are close”. That’s why we wanted to draw people’s attention to responsible usage of smartphones on Valentine’s Day.
We spotted couples with a candid camera using their mobiles while having a romantic dinner, and we asked the waiter to continuously disturb them with irrelevant notifications (imitating the way a mobile phone acts).
First, the couples just found the waiter weird, later they were quite irritated, and at the end almost all of them sent the waiter away and asked him to leave them alone during the dinner. And this was the point we wanted to make – to dramatize our message: switch off your mobile phone when you spend some quality time with your loved ones.