Title	SWITCH OFF! - THE DINNER TEST
Brand	HUNGARIAN TELEKOM
Product/Service	TELECOMMUNICATION BRAND
Category	C01. Viral Film
Entrant	ISOBAR Budapest, HUNGARY
Idea Creation	ISOBAR Budapest, HUNGARY
Production	FOCUS FOX STUDIO Budapest, HUNGARY

Name	Company	Position
Vera Langer	Isobar Budapest	Creative Group Head
Balázs Tompa	Isobar Budapest	Creative Director
István Bene	Isobar Budapest	Art Director
Szonja Németh	Isobar Budapest	Group Account Director
Kata Bányász	Isobar Budapest	Agency Producer
Péter Herz	Fox Production	Director
Renáta Varga	Isobar Budapest	Senior Strategist
Árpád Kaspár	Isobar Budapest	Junior Account Manager
Balázs Rényi	Isobar Budapest	Head of Social
Dóra Suhai	Isobar Budapest	Art Director

Brief Explanation

Hungarian Telekom believes that „Your mobile bridges the distance if you are far, but keeps you apart when you are close”. That’s why we wanted to draw people’s attention to responsible usage of smartphones on Valentine’s Day. We spotted couples with a candid camera using their mobiles while having a romantic dinner, and we asked the waiter to continuously disturb them with irrelevant notifications (imitating the way a mobile phone acts). First, the couples just found the waiter weird, later they were quite irritated, and at the end almost all of them sent the waiter away and asked him to leave them alone during the dinner. And this was the point we wanted to make – to dramatize our message: switch off your mobile phone when you spend some quality time with your loved ones.