Title | BEST DAY OF MY LIFE |
Brand | SHELL GLOBAL |
Product/Service | BRAND |
Category |
B09. Corporate Image & Sponsorship |
Entrant
|
SHELL BRANDS INTERNATIONAL Baar, SWITZERLAND
|
Idea Creation
|
SHELL BRANDS INTERNATIONAL Baar, SWITZERLAND
|
Idea Creation 2
|
EKO New York, USA
|
Idea Creation 3
|
PARTICLE 3 Brooklyn, USA
|
Idea Creation 4
|
CORD WORLDWIDE London, UNITED KINGDOM
|
Media Placement
|
MEDIACOM London, UNITED KINGDOM
|
PR
|
EDELMAN London, UNITED KINGDOM
|
Production
|
SHELL BRANDS INTERNATIONAL Baar, SWITZERLAND
|
Production 2
|
EKO New York, USA
|
Production 3
|
PARTICLE 3 Brooklyn, USA
|
Production 4
|
CORD WORLDWIDE London, UNITED KINGDOM
|
Production 5
|
J. WALTER THOMPSON London, UNITED KINGDOM
|
Additional Company
|
REALMOTION INC. New York, USA
|
6 international artists are performing the Best Day of My Life song while showcasing different and innovative bright energy solutions:
kinetic tiles using footsteps to power lights, turning coffee grounds into burnable fuel logs, collecting cooking oil and turning it into biofuel, use the wind from traffic to produce electricity, a lamp that is lit using the weight of a bag of rocks, solar panels. All this with the objective to send the message about the world's need of new ways to harness and generate power and the importance of everyone's collaboration to make it happen and this
way #makethefuturetogether.