Title	BEST DAY OF MY LIFE
Brand	SHELL GLOBAL
Product/Service	BRAND
Category	B09. Corporate Image & Sponsorship
Entrant	SHELL BRANDS INTERNATIONAL Baar, SWITZERLAND
Idea Creation	SHELL BRANDS INTERNATIONAL Baar, SWITZERLAND
Idea Creation 2	EKO New York, USA
Idea Creation 3	PARTICLE 3 Brooklyn, USA
Idea Creation 4	CORD WORLDWIDE London, UNITED KINGDOM
Media Placement	MEDIACOM London, UNITED KINGDOM
PR	EDELMAN London, UNITED KINGDOM
Production	SHELL BRANDS INTERNATIONAL Baar, SWITZERLAND
Production 2	EKO New York, USA
Production 3	PARTICLE 3 Brooklyn, USA
Production 4	CORD WORLDWIDE London, UNITED KINGDOM
Production 5	J. WALTER THOMPSON London, UNITED KINGDOM
Additional Company	REALMOTION INC. New York, USA

Name	Company	Position
Dean Aragon	Shell Global	CEO Shell Brands International AG & Global VP Brand
Malena Cutuli	Shell Global	Global Head of Integrated Brand Communications & Marketing Capability
Yoni Bloch	Eko	Chief Executive Officer
Daniel Jackson	Cord WW	C.E.O, Founder
Paul Trillo	Particle3	Director

Brief Explanation

6 international artists are performing the Best Day of My Life song while showcasing different and innovative bright energy solutions: kinetic tiles using footsteps to power lights, turning coffee grounds into burnable fuel logs, collecting cooking oil and turning it into biofuel, use the wind from traffic to produce electricity, a lamp that is lit using the weight of a bag of rocks, solar panels. All this with the objective to send the message about the world's need of new ways to harness and generate power and the importance of everyone's collaboration to make it happen and this way #makethefuturetogether.