WHEN I GROW UP ...

TitleWHEN I GROW UP ...
BrandREGNSKOGSFONDET
Product/ServiceREGNSKOGSFONDET
Category A15. Charities & Non-profit
Entrant McCANN OSLO, NORWAY
Idea Creation McCANN OSLO, NORWAY
Production BABUSJKA Oslo, NORWAY
Production 2 UHØRT Oslo, NORWAY
Additional Company REGNSKOGSFONDET Oslo, NORWAY
Credits
Name Company Position
Frank Undheim McCann Nordic Art Director
Per Steinar Nielsen McCann Nordic Copywriter
Calle Hägg McCann Nordic Account Director
Vilde Odmundsen McCann Nordic Graphic Designer
Katrine Berget McCann Nordic Account Manager
Christopher Dons McCann Nordic Agency Producer
Tone Helene Angsund McCann Nordic Head of LIVE
Thea Helgeland McCann Oslo Content Producer
Thomas Anker Babusjka Director
Marthe Haakensen Babusjka Producer
Runar Sørheim Babusjka Photographer
Linda Røhmer Babusjka Other Credits
Kim Berg Babusjka Lighting
Kristoffer Hergum Babusjka Other Credits
Leander Haavik Babusjka Other Credits
Mads Olsen Babusjka Other Credits
Haakon Sorensen Babusjka Other Credits
Jørgen Ellefsrød Babusjka Other Credits
Patrick Larsgaard Babusjka Editor
Paal Rui Impostor Editor
Jakob Paulik Filmreaktor Editor
Sandra Kloss Uhørt Other Credits
Baard Haugan Ingebretsen Uhørt Sound Engineer
Kjetil Haugan Uhørt Other Credits
Highasakite Highasakite Music Artist
Johan Husvik Phonofile AS Music Supervision

Brief Explanation

A girl in a studio is getting her face painted to look like a Sumatran tiger. We hear her talking about the tiger and how it lives in the rainforest. She knows that the rainforest is being destroyed, so she’s wondering what will happen to the tiger. She comes to the realisation that when she grows up there might not be any more Sumatran tigers left.