Title | DÉJÀ-VU 2 |
Brand | AGENCE DE LA BIOMÉDECINE |
Product/Service | ORGAN DONATION |
Category |
A15. Charities & Non-profit |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Idea Creation 2
|
AGENCE DE LA BIOMéDECINE Paris, FRANCE
|
Production
|
LA PAC Paris, FRANCE
|
Production 2
|
THE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Patrice Dumas |
DDB Paris |
Head of Copy |
Corinne Persch |
DDB Paris |
Agency Producer |
Jean-Luc Bravi |
DDB Paris |
Président |
Marine Hakim |
DDB Paris |
Deputy Managing Director |
Brief Explanation
Nothing is more futile and useless than the stereotypical characters whose destinies are pre-determined, whose presence is merely to serve as victims.
“Deja-Vu 2” starts off as a best of horror film clichés. We follow the character of the naïve girl whose choices lead to her inevitable death. The images are in contrast with her calm, aware voice, which narrates and mocks the cliché character that she embodies. The twist? Even her useless death has a meaning, because she is a registered organ donor.