Title | DOUBLE JACKET JIMMY |
Brand | UNILEVER |
Product/Service | AXE DEODORANT |
Category |
A03. Fast Moving Consumer Goods |
Entrant
|
PONCE Buenos Aires, ARGENTINA
|
Idea Creation
|
PONCE Buenos Aires, ARGENTINA
|
Production
|
LANDIA Buenos Aires, ARGENTINA
|
Credits
Luigi Ghidotti |
Ponce |
Executive Creative Director |
Matias Ballada |
Ponce |
Executive Creative Director |
Eric Chaulet |
Ponce |
Creative Director |
Ignacio Perez de Muro |
Ponce |
Creative Director |
Luz Pasman |
Ponce |
Client Services Director |
Pilar Lopardo |
Ponce |
Account Director |
Catalina Aguirre |
Ponce |
Account Supervisor |
Rodrigo Acuña |
Ponce |
Account Executive |
Roberto Carsillo |
Ponce |
Head of Tv department |
Jose Silva |
Ponce |
Agency Producer |
Agustin Alberdi |
Landia |
Film Director |
Brief Explanation
This story is about Jimmy, Double Jacket Jimmy. He wears two jackets no matter the place or the weather; he sticks to his style. We see him on a date, we see him at the club and not a single drop of sweat. We see him on a crowded subway carrying his office supplies after quitting his job; everyone’s sweating but him. He has been seen leaving girls or even a shoe, but would never leave his second jacket. “Cause single jacket Jimmy ain’t no Jimmy”.
To keep his double-jacket style impeccable and dry, he uses the new Axe Adrenaline Anti-perspirant that activates with body heat. Now he can forget about sweat and stick with his style, which is certainly NOT negotiable.