Title	SPORT
Brand	GETTY
Product/Service	VIDEOS/IMAGES
Category	B08. Financial Products & Services, Commercial Public Services, B2B Products & Services
Entrant	LA CHOSE Paris, FRANCE
Idea Creation	LA CHOSE Paris, FRANCE
Production	LA CHOSE Paris, FRANCE

Name	Company	Position
Pascal Grégoire	la chose	Chief Creative Officer
Nathalie Foratier	la chose	Creative Director
Ibrahim Seck	la chose	Creative Director
Charlotte Duong	la chose	Art Director
Mathurin Georges	la chose	Copywriter
Jameen Tarlier	la chose	Director
Nicolas Buisset	la chose	Head of production
Pierre-Jean Besson	la chose	Account Executive

Brief Explanation

The sun rises in a training room. A boxer is ready to step into the ring. He is determined. In a series of cuts plans, we discover sportsmen and sportswomen who get ready and repeat their scales tirelessly. We also see unknown persons for whom sport is a game, who enjoy the life. Inspiring slogans, that became a common thing in sports advertising, appear in overprinting. But at the very end, a voice-over reveals that this is not an advertising for any sports brand. But a film entirely made from Getty Images’ contents, images and music included.