Title	MEN IN PROGRESS
Brand	UNILEVER
Product/Service	LYNX
Category	E04. Series: Fiction & Non-Fiction
Entrant	TMW UNLIMITED London, UNITED KINGDOM
Idea Creation	TMW UNLIMITED London, UNITED KINGDOM
Media Placement	MINDSHARE London, UNITED KINGDOM
PR	W COMMUNICATIONS London, UNITED KINGDOM
Production	TMW UNLIMITED London, UNITED KINGDOM
Production 2	DARK ENERGY FILMS London, UNITED KINGDOM
Additional Company	CRUSH London, UNITED KINGDOM

Name	Company	Position
Graeme Noble	TMW Unlimited	Chief Creative Officer
Jeff Bowerman	TMW Unlimited	Creative Director
Simon Butcher	TMW Unlimited	Planner
Emma Norman	TMW Unlimited	Client Services Director
Kathryn Bryan	TMW Unlimited	Group Account Director
Ben Good	TMW Unlimited	Account Director
Martin Gaston	TMW Unlimited	Senior Social Media Manager
Tracy Woodford	TMW Unlimited	Creative Producer
Tom Harman	TMW Unlimited	Creative
George Bell	TMW Unlimited	Creative
Lorena Teruel	TMW Unlimited	Associate Design Director
David Titman	Unilever	Marketing Manager
Dilraj Athwal	Unilever	Brand Manager
David Stoddart	Dark Energy	Director
Matt Brown	Dark Energy	Executive Producer
Micki Colker-Pearlman	Dark Energy	Producer
Franklin Dow	Dark Energy	Director of Photography
Katie Moriarty-Hopper	Dark Energy	Casting Producer
Matthew Felstead	Dark Energy	Editor
Grace Henwood	W	Account Director
Nikki Guest	W	Account Manager
Katharina Coleman	Crush	Business Director
Vicki Watson	Mindshare	Business Director
Simon Russo	Mindshare	Account Director
Rosalie Shakir	Mindshare	Account Manager
Rebecca Wardell	TMW Unlimited	Creative

Brief Explanation

The Men In Progress series of social videos feature dozens of guys talking candidly about being a man today. From the last time, they cried, to how they feel about their body, to their relationship with their father. Every perspective on modern masculinity was given an opportunity to be aired. From hating football to being defined by it. From refusing to ever show emotion, to crying at musicals. From being obsessed with their looks, to paying no attention their looks. Whatever the topic, there was no script, no party-line and no particular moral being preached – other than to demonstrate that masculinity has never been more complex and contradictory than it is today.