THE EXPIRY DATE

TitleTHE EXPIRY DATE
BrandSK-II
Product/ServiceSK-II
Category A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production WORKFIGHTCULTURE Stockholm, SWEDEN
Production 2 GANGSTERS POST Stockholm, SWEDEN
Production 3 COMPANY 3 New York, USA
Additional Company BEON Copenhagen, DENMARK
Additional Company 2 MEDIAMONKS Stockholm, SWEDEN
Credits
Name Company Position
Susanna Fagring Forsman & Bodenfos Account Supervisor
Cilla Pegelow Forsman & Bodenfors Account Supervisor
Margarita Testa Forsman & Bodenfors Account Manager
Helena Lignell Forsman & Bodenfors Account Manager
Sophia Lindholm Forsman & Bodenfors Art Director
Karina Ullensvang Forsman & Bodenfors Art Director
Tove Eriksen Hillblom Forsman & Bodenfors Copywriter
Karolina Widell Forsman & Bodenfors Copywriter
Christian Sundén Forsman & Bodenfors Designer
My Troedsson Forsman & Bodenfors Planner
Amat Levin Forsman & Bodenfors PR Strategist
Alexander Blidner Alexander Blidner Freelance Producer
Kylene Campos SK-II Brand Director
Max Vitali workfightculture Director
Petra Johansson workfightculture Producer
Frederic Rinnan workfightculture Producer
Håkan Eriksson Håkan Eriksson Music
Tim Maurice-Jones Tim Maurice-Jones Director Of Photography
Johan Wik Johan Wik Editor
Mediamonks Mediamonks Sound
Be On Be On PR/Media

Brief Explanation

The film follows the journey of three women as they pass through stages in life with growing internal and external pressure of timelines placed on them by society – manifested as an increasingly visible physical expiry date imprinted on their forearm.