Title	THE WORLD’S LARGEST UNBOXING STARRING 3-YEAR-OLD JOEL
Brand	VOLVO TRUCKS
Product/Service	THE NEW VOLVO VNL
Category	B04. Cars & Automotive Products & Services
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
PR	FORSMAN & BODENFORS Gothenburg, SWEDEN
PR 2	VOLVO TRUCKS Greensboro, USA
Production	ACNE Stockholm, SWEDEN
Additional Company	OATH Copenhagen, DENMARK
Additional Company 2	MEDIAMONKS Stockholm, SWEDEN
Additional Company 3	SOUTH AGENCY Charlotte, NC, USA
Additional Company 4	OGILVY & MATHER Los Angeles, CA, USA

Name	Company	Position
Olle Victorin	Forsman & Bodenfors	Account Director
Cilla Pegelow	Forsman & Bodenfors	Account Director
Britta Malmberg	Forsman & Bodenfors	Account Manager
Kim Cramer	Forsman & Bodenfors	Art Director
Anders Eklind	Forsman & Bodenfors	Art Director
Björn Engström	Forsman & Bodenfors	Copywriter
Martin Ringqvist	Forsman & Bodenfors	Copywriter
Jerry Wass	Forsman & Bodenfors	Designer
Bjarne Darwall	Forsman & Bodenfors	PR Strategist
Tobias Nordström	Forsman & Bodenfors	Planner
Lena Sellman	Forsman & Bodenfors	Agency Producer, Film
Peter Gaudiano	Forsman & Bodenfors	Agency Producer, Digital
Lars Nordenson	Acne Film	Producer
Petur Mogensen	Acne Film	Executive Producer
Torbjörn Martin	Acne Film	Director / Editor
HOQ	HOQ	Music
Markus Bergkvist	Music Super Circus	Music Supervisor
Mediamonks	Mediamonks	Post-Production/Sound
South Agency	South Agency	Social Media
Rick Giamportone	Volvo Trucks North America	Advertisers Supervisor
Magnus Koech	Volvo Trucks North America	Vice President/Marketing & Brand Management
Oath	Oath	Media Partner

Brief Explanation

Volvo Trucks North America recently set a spectacular record when launching their all-new truck series, the Volvo VNL. By letting 3-year-old Joel Jovine unbox the full-size truck, he not only revealed the U.S.-developed truck, but also helped achieve a formal GUINNESS WORLD RECORDS title for the Largest object unboxed.