| Title | UNSKIPABLE AD |
| Brand | BARCLAYS CORPORATE |
| Product/Service | BARCLAYS |
| Category |
B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
|
Entrant
|
THE MARTIN AGENCY London, UNITED KINGDOM
|
|
Idea Creation
|
THE MARTIN AGENCY London, UNITED KINGDOM
|
|
Production
|
1STAVEMACHINE London, UNITED KINGDOM
|
|
Production 2
|
WAVE STUDIOS London, UNITED KINGDOM
|
Credits
| Daniel Fisher |
The Martin Agency |
Executive Creative Director |
| Soren Birk |
The Martin Agency |
Art Director |
| Mark Nicholson |
The Martin Agency |
Creative Director |
| Lloyd Daniels |
The Martin Agency |
Copywriter |
| Stephaine Hobart |
The Martin Agency |
Account Director |
| Mike Capon |
1stAveMachine |
Producer |
| Ed Wild |
1stAveMachine |
Director Of Photography |
| Bob Partington |
1stAveMachine |
Director |
| Isabella Parish |
1stAveMachine |
Executive Producer |
| Parv Thind |
Wave Studios |
Sound Engineer |
| Alex Richardson |
1stAveMachine |
Editor |
| Christian Gill |
The Martin Agency |
Broadcast Producer |
Brief Explanation
Barclays knew their audience, like the rest of the population, do not like pre-rolls. Like not even a little bit. So they created a pre-roll ad that saves you the bother and skips itself. They did this by building an intricate, Rube Goldberg contraption that activates the ‘Skip Ad’ button – which happened to be a physical part of the set – for the viewer. All shot in camera, without the use of CGI.