| Title | VINTAGE EXPERT |
| Brand | SOCIÉTÉ SAINT VINCENT DE PAUL |
| Product/Service | PREVENT THE ISOLATION OF ELDERLY PEOPLE. |
| Category |
B12. Charities & Non-profit |
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Entrant
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CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Idea Creation
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
PR
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
|
Production
|
CLM BBDO Boulogne-Billancourt, FRANCE
|
Credits
| Matthieu Elkaim |
BBDO PARIS |
Chief Creative Officer |
| Joseph Rozier |
CLM BBDO |
Copywriter |
| Théophile Robagila |
CLM BBDO |
Art Director |
| Matthieu Tribes |
xx |
Director |
| Julien Lemoine |
CLM BBDO |
Vice president |
| Alix Dunoyer de Segonzac |
CLM BBDO |
Group manager |
| Lauren Weber |
BBDO PARIS |
Communication Director |
| Auriane Desplanches |
BBDO PARIS |
E-PR manager |
| Pierre Engelibert |
BBDO PARIS |
Head of Social media |
| Éléonore Berthier Milot |
BBDO PARIS |
Senior community manager |
| Julien Sanson |
BBDO PARIS |
Manager Production Department |
| Morgane Bohn |
CLM BBDO |
Agency Producer |
| Emmanuel Bernard |
BBDO PARIS |
Director Of Photography |
| xx |
SCHMOOZE COMPANY |
Sound Studio |
| xx |
BAGUETTE PUBLISHING |
Editor |
| xx |
CLM BBDO |
Post Production |
| xx |
DIGITAL DISTRICT |
Calibration |
| Emmanuelle Duthu |
SSVP |
Communication and development director |
Brief Explanation
Astrid is 79 years old, she’s not an actress. The first part of the video talks about how she volunteered to become a saleswoman for a day in a vintage clothing store. The store is frequented by people 50 years younger than her, and yet, during interactions, her authentic advice won her the adoration of her clients. But in the second part, we discover a completely different reality: one where an old lady is alone everyday. The film is signed "Love vintage? Meet the experts. Volunteer to spend time with lonely seniors."