| Title | TEDDY ASSISTANCE |
| Brand | ROADY |
| Product/Service | TEDDY ASSISTANCE |
| Category |
B04. Cars & Automotive Products & Services |
|
Entrant
|
ROADY Paris, FRANCE
|
|
Idea Creation
|
LEO BURNETT FRANCE Paris, FRANCE
|
Credits
| Kurt Novack |
Leo Burnett France |
Executive Creative Director |
| Mohamed Bareche |
Leo Burnett France |
Art Director |
| Montassar Chlaika |
Leo Burnett France |
Copywriter |
Brief Explanation
TEDDY ASSISTANCE
A unique service that will allow parents and children to spend the summer with serenity.
At the time of the revision of their car, the parents benefit from Roady assistance for 1 year and the children benefit from Teddy Assistance.
In case of loss of their beloved Teddy, Roady agrees to find the same cuddly toy and have it delivered as soon as possible.
A dedicated site is set up to declare the loss of the teddy and launch a research notice.
A simple service but taking a real importance on the road of holidays. No more crying, crises ... With Doudou Assistance, parents and children travel with the assurance of knowing that everything is expected in case of a problem.