| Title | THE PENALTY |
| Brand | SWEDISH ARMED FORCES |
| Product/Service | RECRUITMENT |
| Category |
A14. Public Sector |
|
Entrant
|
VOLT Stockholm, SWEDEN
|
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
|
Production
|
B-REEL Stockholm, SWEDEN
|
Credits
| Linus Bronge |
Volt |
Art Director |
| Oskar Pernefeldt |
Volt |
Art Director |
| Jörgen Berglund |
Volt |
Art Director |
| Petter Nylind |
Volt |
Copywriter |
| Camilla Ryttare |
Volt |
Production Manager |
| Malin Almqvist |
Volt |
Account Manager |
| Åsa Stjärnquist |
Volt |
Final Art |
| Cornelia Wangel |
Volt |
Planner |
| Henrik Stampe |
Volt |
Strategist |
| Erica Knutsson Thelin |
Volt |
Planner |
| Mikael Marciman |
B-Reel |
Director |
| Rikard Åström |
B-Reel |
Executive Producer |
| Lina Ehrenpreis |
B-Reel |
Producer |
| Johan Svensson |
Always Frank |
Agency Producer |
Brief Explanation
The film shows a girl getting ready to shoot a penalty kick in a soccer game. She looks to the sky as she pep talks to herself.
The VO is saying that there are many reasons to do something, like doing it for the freedom to believe in what you want. Yet, we don’t know what this something is.
The girl shoots, but the goalie makes a save. She falls on her knees in disappointment. Here the story shifts focus as another girl steps forward and puts a hand on her shoulder.
The VO now says that another reason might be because you’re a team player.
Super: Find more reasons to apply at swedisharmedforces.se