| Title | ALEX |
| Brand | SWEDISH ARMED FORCES |
| Product/Service | RECRUITMENT |
| Category |
A14. Public Sector |
|
Entrant
|
VOLT Stockholm, SWEDEN
|
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
|
Production
|
B-REEL Stockholm, SWEDEN
|
Credits
| Linus Bronge |
Volt |
Art Director |
| Oskar Pernefeldt |
Volt |
Art Director |
| Jörgen Berglund |
Volt |
Art Director |
| Petter Nylind |
Volt |
Copywriter |
| Camilla Ryttare |
Volt |
Production Manager |
| Malin Almqvist |
Volt |
Account Manager |
| Åsa Stjärnquist |
Volt |
Final Art |
| Cornelia Wangel |
Volt |
Planner |
| Henrik Stampe |
Volt |
Strategist |
| Erica Knutsson Thelin |
Volt |
Planner |
| Mikael Marciman |
B-Reel |
Director |
| Rikard Åström |
B-Reel |
Executive Producer |
| Lina Ehrenpreis |
B-Reel |
Producer |
| Johan Svensson |
Always Frank |
Agency Producer |
Brief Explanation
We see a boy putting on a dress, that’s obviously isnt his. He then sits down in front of a make-up mirror, and starts fiddling around with what’s in front of him.
VO says that there are many reasons to do something, like doing it for everyone’s right to express themselves freely. Yet, we don’t know what this something is.
He examines a lipstick, put on mascara and use a brush in a not so gentle way.
Suddenly the door behind him open, and we shift focus. The boy’s older sister rushes in to shove her little brother out of her room, while the two of them brawl at each other.
She falls on her bed, sighs and look dreamy out the window.
The VO now says that another reason might be because it would be nice to move out of home.
Super: Find more reasons to apply at swedisharmedforces.se