Title	THE BUMBLEBEE
Brand	SWEDISH ARMED FORCES
Product/Service	RECRUITMENT
Category	A14. Public Sector
Entrant	VOLT Stockholm, SWEDEN
Idea Creation	VOLT Stockholm, SWEDEN
Production	B-REEL Stockholm, SWEDEN

Name	Company	Position
Linus Bronge	Volt	Art Director
Oskar Pernefeldt	Volt	Art Director
Jörgen Berglund	Volt	Art Director
Petter Nylind	Volt	Copywriter
Camilla Ryttare	Volt	Production Manager
Malin Almqvist	Volt	Account Manager
Åsa Stjärnquist	Volt	Final Art
Cornelia Wangel	Volt	Planner
Henrik Stampe	Volt	Strategist
Erica Knutsson Thelin	Volt	Planner
Mikael Marciman	B-Reel	Director
Rikard Åström	B-Reel	Executive Producer
Lina Ehrenpreis	B-Reel	Producer
Johan Svensson	Always Frank	Agency Producer

Brief Explanation

We see a girl at a masquerade, she’s dressed as a bumblebee. The party is at a dormitory, with loads of students hanging around talking, dancing et cetera. She’s walking through the party, bumping in to people as she’s moving down the corridor. The VO is saying that there are many reasons to do something, like doing it for everyone’s right to make their own decisions. Yet, we don’t know what this something is. The girl open one of the door, entering a dorm room. As she walks in, a boy sits at his desk trying to study. As the girl excuse herself for entering the wrong room, we shift focus to the boy. He looks very bothered, in a get-me-out-of-here kind of way. The VO now says that another reason might be because you need a break from your studies. Super: Find more reasons to apply at swedisharmedforces.se