Title | THE BUMBLEBEE |
Brand | SWEDISH ARMED FORCES |
Product/Service | RECRUITMENT |
Category |
A14. Public Sector |
Entrant
|
VOLT Stockholm, SWEDEN
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
Production
|
B-REEL Stockholm, SWEDEN
|
Credits
Linus Bronge |
Volt |
Art Director |
Oskar Pernefeldt |
Volt |
Art Director |
Jörgen Berglund |
Volt |
Art Director |
Petter Nylind |
Volt |
Copywriter |
Camilla Ryttare |
Volt |
Production Manager |
Malin Almqvist |
Volt |
Account Manager |
Åsa Stjärnquist |
Volt |
Final Art |
Cornelia Wangel |
Volt |
Planner |
Henrik Stampe |
Volt |
Strategist |
Erica Knutsson Thelin |
Volt |
Planner |
Mikael Marciman |
B-Reel |
Director |
Rikard Åström |
B-Reel |
Executive Producer |
Lina Ehrenpreis |
B-Reel |
Producer |
Johan Svensson |
Always Frank |
Agency Producer |
Brief Explanation
We see a girl at a masquerade, she’s dressed as a bumblebee. The party is at a dormitory, with loads of students hanging around talking, dancing et cetera. She’s walking through the party, bumping in to people as she’s moving down the corridor.
The VO is saying that there are many reasons to do something, like doing it for everyone’s right to make their own decisions. Yet, we don’t know what this something is.
The girl open one of the door, entering a dorm room. As she walks in, a boy sits at his desk trying to study. As the girl excuse herself for entering the wrong room, we shift focus to the boy. He looks very bothered, in a get-me-out-of-here kind of way.
The VO now says that another reason might be because you need a break from your studies.
Super: Find more reasons to apply at swedisharmedforces.se