Title	MILKY SHOT
Brand	STRAUSS GROUP
Product/Service	MILKY SHOT
Category	A01. Food
Entrant	ACW GREY TEL AVIV, ISRAEL
Idea Creation	ACW GREY TEL AVIV, ISRAEL
Production	ACW GREY TEL AVIV, ISRAEL

Name	Company	Position
Tal Riven	ACW GREY	Chief Creative Officer
Aviram Levy	ACW GREY	Creative Director
Elad Hermel	ACW GREY	SVP Account Director
Michal Itzhaki	ACW GREY	Account Supervisor
Revital Shif	ACW GREY	Account Manager
Gal Yaakov	ACW GREY	Agency Production Manager
Lior Shviki	ACW GREY	Agency Producer
Roy Kafri	Roy Kafri	Writer
Roy Kafri	Roy Kafri	Director
Roy Kafri	Roy Kafri	Editor
Roy Kafri	Roy Kafri	Music Artist
Gon Ben Ari	Gon Ben Ari	Writer
Mika Timor	Mika Timor	Executive Producer
Natan Schottenfels	Natan Schottenfels	Executive Producer
Nevo Yaakobovich	Nevo Yaakobovich	Executive Producer
Roman Linetski	Roman Linetski	Director Of Photography
Itai shif	Gravity	SFX SUPERVISOR
Elad Itzhaki	Gravity	Director Of Animation
Or Morag	Gravity	Lead VFX Artist
Guy Lubin	Gravity	VFX Artist
Yoav Savariego	Gravity	Head of VFX
Sasha Kizin	Gravity	Head Of Design

Brief Explanation

Milky is the #1 dairy dessert brand in Israel for more than 38 years. It's main target audience are young adults. In order to expand consumption, the company developed a small portion dairy drink with the wonderful taste of the original Milky. The Insight: In a fast dynamic world, the spoon has become a barrier to enjoy milk desserts. The spot shows a friendly animated spoon alien that magnetizes spoons from all over the earth, riding the world of spoons. Newscasters and the general public are confronting this new and unexpected situation causing a national debate on how to handle this attack. Some are rooting for him, some want to stop the phenomenon and attack the creature, but no one is left indifferent. At the end, the narrorator send us to a commercial