Title | MILKY SHOT |
Brand | STRAUSS GROUP |
Product/Service | MILKY SHOT |
Category |
A01. Food |
Entrant
|
ACW GREY TEL AVIV, ISRAEL
|
Idea Creation
|
ACW GREY TEL AVIV, ISRAEL
|
Production
|
ACW GREY TEL AVIV, ISRAEL
|
Credits
Tal Riven |
ACW GREY |
Chief Creative Officer |
Aviram Levy |
ACW GREY |
Creative Director |
Elad Hermel |
ACW GREY |
SVP Account Director |
Michal Itzhaki |
ACW GREY |
Account Supervisor |
Revital Shif |
ACW GREY |
Account Manager |
Gal Yaakov |
ACW GREY |
Agency Production Manager |
Lior Shviki |
ACW GREY |
Agency Producer |
Roy Kafri |
Roy Kafri |
Writer |
Roy Kafri |
Roy Kafri |
Director |
Roy Kafri |
Roy Kafri |
Editor |
Roy Kafri |
Roy Kafri |
Music Artist |
Gon Ben Ari |
Gon Ben Ari |
Writer |
Mika Timor |
Mika Timor |
Executive Producer |
Natan Schottenfels |
Natan Schottenfels |
Executive Producer |
Nevo Yaakobovich |
Nevo Yaakobovich |
Executive Producer |
Roman Linetski |
Roman Linetski |
Director Of Photography |
Itai shif |
Gravity |
SFX SUPERVISOR |
Elad Itzhaki |
Gravity |
Director Of Animation |
Or Morag |
Gravity |
Lead VFX Artist |
Guy Lubin |
Gravity |
VFX Artist |
Yoav Savariego |
Gravity |
Head of VFX |
Sasha Kizin |
Gravity |
Head Of Design |
Brief Explanation
Milky is the #1 dairy dessert brand in Israel for more than 38 years. It's main target audience are young adults. In order to expand consumption, the company developed a small portion dairy drink with the wonderful taste of the original Milky.
The Insight: In a fast dynamic world, the spoon has become a barrier to enjoy milk desserts.
The spot shows a friendly animated spoon alien that magnetizes spoons from all over the earth, riding the world of spoons. Newscasters and the general public are confronting this new and unexpected situation causing a national debate on how to handle this attack. Some are rooting for him, some want to stop the phenomenon and attack the creature, but no one is left indifferent.
At the end, the narrorator send us to a commercial