| Title | FAREWELL PARTY |
| Brand | THE NATIONAL LOTTERY |
| Product/Service | THE NATIONAL LOTTERY |
| Category |
A07. Travel, Transport & Leisure |
|
Entrant
|
ACW GREY TEL AVIV, ISRAEL
|
|
Idea Creation
|
ACW GREY TEL AVIV, ISRAEL
|
|
Production
|
ACW GREY TEL AVIV, ISRAEL
|
Credits
| Tal Riven |
ACW GREY |
Chief Creative Officer |
| Asa Keren |
ACW GREY |
Creative Director |
| Yonatan Title |
ACW GREY |
Creative Director |
| uri shoham |
ACW GREY |
Copywriter |
| roy cohen |
ACW GREY |
Copywriter |
| Shlomi Efrat |
ACW GREY |
Art Director |
| Shai Almagor |
ACW GREY |
SVP Account Director |
| Maayan Inbar |
ACW GREY |
Account Director |
| Adva Aizinger |
ACW GREY |
Account Manager |
| Tal Greengrass |
ACW GREY |
Account Manager |
| Gal Yaakov |
ACW GREY |
Agency Production Manager |
| Na'ama Hadomi |
ACW GREY |
Agency Producer |
| MULA PRODUCTION |
MULA |
Agency Producer |
| POST OFFICE |
POST OFFICE |
Post Production |
| Rani Carmeli |
Rani Carmeli |
Director |
| Tomer Biran |
Tomer Biran |
Music Artist |
Brief Explanation
Each year, the Israeli Lottery conducts a campaign aimed at conveying to the Israeli public the high number of new lottery millionaires that were born in the past year. This year, we sought to base our campaign on an insight that would project the fact the lottery winners are everywhere and all around us.
The Insight: With so many new lottery millionaires, maybe it’s someone you know.
The campaign showcased a 30 seconds spot in which suddenly, someone around you can afford a “small luxury” that causes some suspicion. In this spot, a bunch of people working in an office at their desks are interrupted by a colleague who asks everyone "Does anyone want to pitch in for Moshe's (from collections) farewell party? Everyone sitting at the open space puts their heads down as if they didn't even hear in order to avoid payment, except for one guy who opens