Title	FASHION WASH
Brand	ELECTROLUX AEG
Product/Service	WASHING MACHINE AND TUMBLE DRYER
Category	B03. Durable Consumer Goods
Entrant	POOL Stockholm, SWEDEN
Idea Creation	POOL Stockholm, SWEDEN
Production	CHAMDIN & STÖHR Stockholm, SWEDEN

Name	Company	Position
Jenny Åberg Hüttner	Pool	Copywriter
PJ Lindqvist	Pool	Art Director
Therese Andersson	Pool	Production Manager
Emma Sandler	Pool	final art
Johanna Bergbom	Pool	Account Director

Brief Explanation

So with Stockholm Fashion week coming up, the strategy was to get one of the major brands in Scandinavia to wash and tumble dry parts of their new collection, just hours before them showing on the catwalk. Whyred and the chef designer Roland Hjort took the chance of beeing put to the test. So the challenge took place and we only had one shot to capture the documentary feeling and make the experiment work. And with fashionistas, bloggers, models, newspapers, and celebreties in the audience – it was crucial that it did.