| Title | THRILLER |
| Brand | STEIMATZKY |
| Product/Service | BOOKS |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
INBAR MERHAV G Tel Aviv, ISRAEL
|
|
Idea Creation
|
INBAR MERHAV G Tel Aviv, ISRAEL
|
Credits
| Ben Sever |
Inbar Merhav G |
Chief Creative Officer |
| Or Gleicher |
Inbar Merhav G |
co CEO |
| Igal Ezra |
Inbar Merhav G |
Creative Director |
| Alejandro Feldman |
Inbar Merhav G |
Art Director |
| Sagi Betesh |
Inbar Merhav G |
Copywriter |
| Noga Ben Yehuda |
Inbar Merhav G |
Account Director |
| Nitzan Zaidman |
Inbar Merhav G |
Account Executive |
Brief Explanation
When you see a movie at the cinema, You don’t use your imagination. Someone decides for you what will be the look of the scenery, the actors, the dressing and even the sounds.
In this campaign for Steimatzky, Israel’s largest book store retailer, we gave the power of imagination to the audience by using only the subtitles.