TWO BUFFOONS - TWO BUFFOONS PACKING THEIR BAGS

TitleTWO BUFFOONS - TWO BUFFOONS PACKING THEIR BAGS
BrandPIRAEUS BANK
Product/ServiceWINBANK-MOBILE BANKING
Category A09. Financial Products & Services
Entrant THE NEWTONS LABORATORY Athens, GREECE
Idea Creation THE NEWTONS LABORATORY Athens, GREECE
Credits
Name Company Position
Andreas Dimitroulas The Newtons Laboratory Creative Director
Markos Siotos The Newtons Laboratory Art Director
Giannis Daskalos The Newtons Laboratory Art Director
Marianna Pefani The Newtons Laboratory Art Director
Gianna Katopodi The Newtons Laboratory Copywriter

Brief Explanation

Piraeus Bank has launched a new mobile app designed to make mobile banking even easier. In order to communicate how easy the new app is, we used two buffoons. In Greek, the word buffoon has a double meaning: dumb and eagle owl. So, if the new winbank mobile app is easy for them, imagine how much easier it will be for you.