Title	MOTHERS IN MISERY
Brand	BMW M GMBH
Product/Service	HTTPS://WWW.BMW-M.COM
Category	A05. Cars & Automotive Products & Services
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Media Placement	JUNG VON MATT Hamburg, GERMANY
Media Placement 2	TORBEN, LUCIE UND DIE GELBE GEFAHR Berlin, GERMANY
Production	JUNG VON MATT Hamburg, GERMANY
Production 2	BIGFISH FILMPRODUKTION Berlin, GERMANY
Additional Company	BMW M Garching-Hochbrück, GERMANY

Name	Company	Position
Max Lederer	Jung von Matt AG	Executive Creative Director
Benjamin Bruno	Jung von Matt AG	Creative Director
Christian Klein	Jung von Matt AG	Senior Art Director
Sven Loskill	Jung von Matt AG	Creative Director
Kristine Ringe	Jung von Matt AG	Junior Copywriter
Leon Becker-Detert	Jung von Matt AG	Junior Art Director
Jan Anderssen	Jung von Matt AG	Client Service Director
Annika Glander	Jung von Matt AG	Senior Account Manager
Niels Böse	Jung von Matt AG	Senior Account Manager
Jonathan Helmer	Jung von Matt AG	Senior Producer
Elisa Koschmieder	Jung von Matt AG	Senior Producer
Jonathan Barber	-	Director
Fabian Niklaus	-	Assistent Director
Tommy Wildner	-	Director Of Photography
Dagmar Garber	BigFish	Executive Producer
Oliver Marquard	BigFish	Line Producer
Benjamin Ikes	BigFish	Editor
Cecil Arp	-	Photographer
Specter Berlin	-	Executive Music Producer
Dominique Gargiulo	BMW M GmbH	Executive Brand Manager
Jeanette Wiets	BMW M GmbH	Digital Content Manager
Robert Krailinger	BMW M GmbH	Online Marketing Specialist

Brief Explanation

We open on a guy and his mother-in-law who just pulled up in his M4 GTS and parked in a driveway, where his pregnant wife is already awaiting them. Due to the absence of a decent trunk she has to carry her luggage on her lap. Even after her son-in-law grabs the luggage she still struggles to get out of the car. When the son-in-law realizes it he finally gives a helping hand but can not keep her from bumping her head. Super: TOO UNCOMFORTABLE