Title	EDEKA HERREN DES FEUERS
Brand	EDEKA
Product/Service	EDEKA GRILLEN KAMPAGNE
Category	B05. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	TONY PETERSEN FILM Hamburg, GERMANY
Additional Company	EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY

Name	Company	Position
Jens Pfau	Jung von Matt/NEXT ALSTER GmbH	Executive Creative Director
Peter Ströh	Jung von Matt AG	Managing Director
Anna Lichnog	Jung von Matt AG	Creative Director
Florian Laufenberg	Jung von Matt AG	Account Director
Isabelle Mielke	Jung von Matt AG	Senior Project Manager
Holger Diesinger	Jung von Matt AG	Senior Copy Writer
Ronnie Patt	Jung von Matt AG	Senior Art Director
Jonathan Helmer	Jung von Matt AG	Agency Producer
Anja Vrielink	EDEKA	Gruppenleitung Nationale Werbung
Anja Tirtey	EDEKA	Leitung Nationale Werbung
Katrin Dellinger	EDEKA	Projektleitung Nationale Werbung
Isaiah Seret	Tony Petersen Film	Director
Sebastian Schnell	Jung von Matt AG	Creative Director

Brief Explanation

In the beginning there was fire. Kindled by lightning from heaven. It burned and blazed flames without tire. And maketh boys into men. But today, what has become of it? A puppet-show? A Barbie-Q? But men are not made for fussy work. They don’t care about pomp and decor. They are Masters of the Fire! So the German supermarket EDEKA with high competence and quality of meat reminds the men in an epic poem what really counts: Just them, their meat and the flames of their grill.