Title | EDEKA EATKARUS |
Brand | EDEKA |
Product/Service | BEWUSSTE ERNÄHRUNG KAMPAGNE |
Category |
B05. Retail, e-Commerce, Restaurants & Fast Food Chains |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
TEMPOMEDIA Hamburg, GERMANY
|
Additional Company
|
EDEKA ZENTRALE AG & CO. KG Hamburg, GERMANY
|
Eatkarus is the story of a boy who had the guts to reach for the sky. Living in a town where everyone is globated and only eating a suspicious grey porridge he doesn’t seem to be quiet happy. When he observes a bird in the sky his imagination runs wild. What makes the bird fly high? With this curious question in mind the little boy starts to mirror the birds behavior. Only eating berries and building wings all winter long he slowly approaches his goal. So finally summer arrives and he has a super healthy body and when he sets out for his maiden flight the whole town can not believe their eyes. The boy though finally feels free.