Title	HELPING HANDS
Brand	ACTION MEDEOR
Product/Service	ACTION MEDEOR
Category	B12. Charities & Non-profit
Entrant	JUNG VON MATT Hamburg, GERMANY
Idea Creation	JUNG VON MATT Hamburg, GERMANY
Production	RABBICORN FILMS Hamburg, GERMANY

Name	Company	Position
Sebastian Schnell	Jung von Matt AG	Creative Director
Anna Lichnog	Jung von Matt AG	Creative Director
Holger Diesinger	Jung von Matt AG	Senior Copy Writer
Ronnie Patt	Jung von Matt AG	Senior Art Director
Jens Pfau	Jung von Matt/NEXT ALSTER GmbH	Executive Creative Director
Andreas Ernst	Jung von Matt AG	Managing Director
Katrin Schröder	Jung von Matt AG	Project Manager
Hannah Schlüter	Jung von Matt AG	Project Manager
Götz Ulmer	Jung von Matt AG	Chief Creative Officer

Brief Explanation

In a dramatic commercial we show the importance of medical aid to the disaster area. Because without medicine it’s like the doctors have tied hands. But like action medeor we don’t leave them helpless alone in the hopeless situation. We show the audience in an emotional twist what’s happening with their donation: they become the helping hands of the doctors and give the medicine to where it’s needed. „Help the helpers. action medeor.“