Title | GIRL IN THE MASK |
Brand | OPERATION SMILE |
Product/Service | OPERATION SMILE |
Category |
B12. Charities & Non-profit |
Entrant
|
QUAD PRODUCTIONS Paris, FRANCE
|
Idea Creation
|
CHEIL WORLDWIDE Beijing, CHINA
|
Production
|
QUAD PRODUCTIONS Paris, FRANCE
|
Credits
Wain Choi |
Cheil Worldwide Inc |
Chief Creative Officer |
Jacky Lung |
Cheil China |
Executive Creative Director |
Martin Coulais |
Quad Productions |
Executive Producer |
Henry Mason |
Quad Productions |
Director |
Meng Chein Lee |
Cheil China |
Producer |
Hongting Wang |
Cheil China |
Art Director |
Nick Dodet |
P.I.G China |
Producer |
Billy Becket |
P.I.G China |
VFX Producer |
Tolis Michailidis |
SHP |
Editor |
Pauline Sun |
P.I.G China |
Line Producer |
Brief Explanation
Waking up in the morning, a little girl is happy to see the smog outside her window. Different from the people who complain about the smoggy day or stay indoors, she really enjoys being outdoors. After breakfast, she puts her mask on and runs outside. She says "hi" to people who pass-by, and helps the traffic policeman. Her smiling face becomes a sharp contrast to people whose eyes with depression and sad.
She has a great day outside. After she comes back home, she takes off her mask. The camera zooms in on her face and reveals her cleft condition. Her inner voice says: “With my mask on, I look like everyone else.”