| Title | DOCTOR |
| Brand | AMCV |
| Product/Service | INSTITUTIONAL |
| Category |
A15. Charities & Non-profit |
|
Entrant
|
FUEL LISBON, PORTUGAL
|
|
Idea Creation
|
FUEL LISBON, PORTUGAL
|
|
Production
|
KRYPTON Lisbon, PORTUGAL
|
Credits
| Pedro Bexiga |
FUEL PUBLICIDADE |
Creative Director |
| Marcelo Lourenço |
FUEL PUBLICIDADE |
Creative Director |
| Pedro Bexiga |
FUEL PUBLICIDADE |
Creative Director |
| Marcelo Lourenço |
FUEL PUBLICIDADE |
Creative Director |
| Pedro Silva |
FUEL PUBLICIDADE |
TV Production |
| Vasco Pamplona |
FUEL PUBLICIDADE |
Tv Producer |
Brief Explanation
A young couple enters the doctor’s office. She’s pregnant. The doctor starts to talk with them with terrible news – their baby has a genetic condition that will cause several challenges – among them, violence, rape and discrimination. At the end, for the parent’s horror and dismay, the doctor concludes telling “your baby is a girl”. The pay-off explains: “Violence Against Women kill more women between 16 and 44 than cancer.”