FILM THE 12TH MAN

TitleFILM THE 12TH MAN
BrandDFL DEUTSCHE FUßBALL LIGA GMBH
Product/ServiceFUßBALL BUNDESLIGA
Category B06. Travel, Transport & Leisure
Entrant DFL DIGITAL SPORTS Cologne, GERMANY
Idea Creation DFL DIGITAL SPORTS Cologne, GERMANY
Media Placement DFL DIGITAL SPORTS Cologne, GERMANY
Production DFL DIGITAL SPORTS Cologne, GERMANY
Credits
Name Company Position
Thomas Markert DFL Digital Sports GmbH Creative Director
Modest Department Modest Department Agency Producer
Juan Pablo Kessler DFL Digital Sports GmbH Art Director

Brief Explanation

"The 12th Man" is a Bundesliga mid-season trailer for international marketing worldwide, used by the Bundesliga´s international licence holders. "This Trailer tells the story of an American man and his family that turned to soccer fans during the FIFA Worldcup 2014. They love especially the BVB and did follow this club on TV. Now they had the first time the chance to visit a match of the BVB at the Signal Iduna Park stadium."