| Title | RULEBREAKERS |
| Brand | SAMSUNG BENELUX |
| Product/Service | SAMSUNG GALAXY S8 |
| Category |
E04. Series: Fiction & Non-Fiction |
|
Entrant
|
CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
|
|
PR
|
CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
|
|
Production
|
CHEIL WORLDWIDE Amsterdam, THE NETHERLANDS
|
Credits
| Norman Groenewegen |
Cheil Benelux |
Associate Creative Director |
| Pepijn Spanjerberg |
Cheil Benelux |
Associate Creative Director |
| Thijs de Boer |
Cheil Benelux |
Executive Creative Director |
| Peter Hamelinck |
Freelancer |
Freelance Creative |
| Roos Bulder |
Samsung Benelux |
Manager Marketing Communications & Channel Marketing IMD |
| Marius Klijzing |
Samsung Benelux |
Senior Product Manager Mobile Phones |
| Gerben van Walt Meijer |
Samsung Benelux |
Head of Marketing IMD |
| Mariska Kloezen |
Cheil Benelux |
Managing Director |
| Judith Langeslag |
Cheil Benelux |
Account Director |
| Pirke Bergsma |
Pirke Productions |
Agency Producer |
| Willem Bos |
CZAR |
Executive Producer |
| Frank Coenen |
CZAR |
Executive Producer |
| Jona Honer |
CZAR |
Director |
| Paul Ozgur |
CZAR |
DOP Lighting Cameraman |
| Annelien van Wijnbergen |
Kapsalon |
Editor |
| Joppo de Grot |
De Grot |
Director |
| Justin Bakker |
The Bakery |
Post Production Artist |
| Jorrit Kleijnen |
Paraphrase |
Sound Engineer |
| Taco Drijfhout |
Paraphase |
Sound Engineer |
| Femke Koenen |
Samsung Benelux |
Trainee Marketing Communication IMD |
Brief Explanation
We portrayed five Rulebreakers who in their own way embody the ‘Do What You Can’t’ mind-set. Through perseverance, self-awareness and drive, these Dutch celebrities – millennials – have made their mark and inspire other millennials to do the same: to follow their own path, and do what they can’t.
The Rulebreakers include an extreme kitesurfer whose life was brought to a grinding halt by cancer, a stutterer who’d always wanted to be a priest, a curvy girl who dreamed of being a top model, a boy who didn’t want to learn at school but taught himself to be a world-class breakdancer, and a shy, introverted girl who gathered 1M Instagram followers with self-portraits.