| Title | JA! THE CHEAPEST AD |
| Brand | REWE |
| Product/Service | JA! (LOW-PRICED PRIVATE LABEL) |
| Category |
E04. Series: Fiction & Non-Fiction |
|
Entrant
|
THJNK Hamburg, GERMANY
|
|
Idea Creation
|
THJNK Hamburg, GERMANY
|
|
Production
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COBBLESTONE FILMPRODUCTION Hamburg, GERMANY
|
Credits
| Armin Jochum |
thjnk AG |
CCO |
| Michael Ohanian |
thjnk Hamburg GmbH |
Managing Director |
| Fabian Königer, Alexander Grapp |
thjnk Hamburg GmbH |
Creative Director |
| Benjamin Beck |
thjnk Hamburg GmbH |
Art Direction |
| Simon Guder |
thjnk Hamburg GmbH |
Junior Art Director |
| Max Seidler, Elvis Dolff, Christopher Holl |
thjnk Hamburg GmbH |
Copywriter |
| Patrick Hammer, Matthias Ganser, Laura Reinauer |
thjnk Hamburg GmbH |
Account Manager |
| Swenja Krosien, Benedicta Brandenstein |
thjnk AG |
Agency Producer |
| Michael Krüger |
- |
Audio Production / Sounddesign |
| Kaspar Kaven |
- |
DOP Lighting Cameraman |
| Extreme Music |
Extreme Music |
Music |
| Mathias Hovgaard |
- |
Director |
| Sabine Panek |
- |
Editor |
| Sven Schönmann |
- |
Visual Effects / VFX |
Brief Explanation
Our entire production method could be recapped in a single sentence: It’s easier to ask for forgiveness than for permission. We just went everywhere and asked if we could shoot or borrow their stuff. We got a lot of no’s but, to our surprise, some people always said yes. A lot of that is down to the cheeky but likable nature of our presenter. We got onto a yacht, into a spa, into fancy sports cars. We even shot a casino scene but didn't use it in the final edit. Why did we shoot in Mallorca? Because it’s cheaper to film there than in Germany. Plus, at the same time, you’ve got loads of luxury boats, cars and mansions in one and the same place.