IXINA’S 20-YEAR ANNIVERSARY
| Title | IXINA’S 20-YEAR ANNIVERSARY |
| Brand | IXINA |
| Product/Service | IXINA |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
HAVAS Paris, FRANCE
|
|
Idea Creation
|
HAVAS Paris, FRANCE
|
|
Production
|
HRCLS Paris, FRANCE
|
Credits
| Christophe Coffre |
Havas Paris |
Chief Creative Officer |
| Alban Pénicaut |
Havas Paris |
Creative Director |
| Simon Warlop |
Havas Paris |
Copywriter |
| Anath Socroun |
Havas Paris |
TV producer |
| Christopher Thiery |
HRCLS |
Producer |
Brief Explanation
The film is a parody of the sitcoms from the ’90s like “Saved by the bell” or “Married… with Children”.
It shows a family in their home. The father has just arrived from the USA. He is actually a star: He is Bernard Minet. An iconic French sitcom actor from the ’90s.
Bernard Minet shows the new kitchen to his kids. Everything seems very old for us but everybody seems amazed.
Suddenly, we discover a young couple watching this show on their iPad. Not really seduced by this old series.
But they have just realised they have the same kitchen as in the sitcom.
VO: In 20 years, the world has changed faster than we think. Kitchens too.
For Ixina’s 20-year anniversary, we have plenty of new kitchens for you.