Title | THE MAGICAL ADVENT CALENDER |
Brand | TELEKOM DEUTSCHLAND GMBH |
Product/Service | BRAND |
Category |
B08. Financial Products & Services, Commercial Public Services, B2B Products & Services |
Entrant
|
DDB GERMANY HAMBURG, GERMANY
|
Idea Creation
|
DDB GERMANY HAMBURG, GERMANY
|
Idea Creation 2
|
adam&eveDDB London, UNITED KINGDOM
|
Media Placement
|
MEDIACOM Düsseldorf, GERMANY
|
Production
|
UNIT9 London, UNITED KINGDOM
|
Production 2
|
TONY PETERSEN FILM Hamburg, GERMANY
|
Production 3
|
THE MILL London, UNITED KINGDOM
|
Production 4
|
HASTINGS MUSIC Hamburg, GERMANY
|
Production 5
|
MOKOH MUSIC Berlin, GERMANY
|
Additional Company
|
FACTORY London, UNITED KINGDOM
|
Additional Company 2
|
SONNY London, UNITED KINGDOM
|
“The magical Advent Calendar” tells the story of little Jonas – who would never share with his sister Sarah or generally anyone, till he makes an discovery that teaches him the beauty of sharing.
On the 1st of December Jonas finds the magical advent calendar–but discovers that he can’t open the doors on his own. An illustration on the door leads him to a neighboring family – and only with their help he manages to open the door and get the chocolate. From now he’s on the daily mission to find the right person to open the next door.
This experience teaches him, that some things in life are made for sharing. His transition from an egoistic boy to a caring brother climaxes on the 24th when he and Sarah share the last piece of chocolate in a heartwarming scene, that truly proves: Life is more rewarding when you share.