| Title | THE POLAR STORY |
| Brand | SAMSUNG ELECTRONICS |
| Product/Service | SAMSUNG SPACE MAX REFRIGERATOR |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
CHEIL WORLDWIDE Kiev, UKRAINE
|
|
Idea Creation
|
CHEIL WORLDWIDE Kiev, UKRAINE
|
|
Production
|
DGTL RLGN Kiev, UKRAINE
|
Credits
| Vladyslava Denys |
Cheil Worldwide Ukraine |
Creative Director |
| Olexander Korzh |
Cheil Worldwide Ukraine |
Senior Copywriter |
| Alessandro Falcone |
Cheil Worldwide Ukraine |
Art Director |
| Eugene Ovchar |
Cheil Worldwide Ukraine |
Senior Art Director |
| Olexiy Polischuk |
Cheil Worldwide Ukraine |
Account Director |
| Vitaliy Sheremetyev |
ESSE production House |
Executive Producer |
| Max Ksjonda |
ESSE production House |
Director |
| Lena Chekhovska |
ESSE production House |
DOP Lighting Cameraman |
| Olga Kravchuk |
Samsung |
Client |
Brief Explanation
The ad, which features the strapline “More space than you can imagine,” shows a boy counting down the days until his father returns home from his work on a polar station.
At the end of a month-long wait, the father returns home to find his son has created his own polar world inside the fridge, featuring paper animals, machines and a paper version of himself. A 'Welcome home!' message has also been woven into the scene.